McDonald’s is bringing the electric energy of global soccer to fans worldwide. Ahead of the FIFA World Cup 26, the company has announced a star-studded campaign featuring South Korean national team captain Son Heung-min. Acknowledged as one of the world’s most influential Asian athletes, Son takes center stage alongside football legends David Beckham and Thierry Henry. To help fans plan their visits, McDonald’s has scheduled two separate launch dates for its tournament lineup.
The excitement kicks off on June 4 with the official launch of the ‘FIFA World Cup 26 Meal’. This combo offers a choice of a Big Mac or 10-piece Chicken McNuggets paired with an exclusive gold-packaged Big Mac Sauce. For fans fueling up for early morning matches, a breakfast option featuring the Sausage McMuffin with Egg and Hash Browns is also available.
The highlight of this initial launch is the collection of nine limited-edition Collectible Cups. Customers who purchase the World Cup Meal will score a keepsake cup featuring international icons like Son Heung-min and Christian Pulisic, alongside McDonald’s fan-favorite character, Grimace.
Following the main meal launch, the ‘World Cup Happy Meal’ will officially debut on June 9 for younger fans and families. Each Happy Meal comes in special limited-edition packaging and features one of 23 collectible Squishmallows plushies. These toys are inspired by the official FIFA mascots of the three host nations: the United States, Mexico, and Canada.
“As football icons take the field to unite fans across continents, McDonald’s will be there from the first whistle to the final minute with limited-time meals and keepsakes,” said Morgan Flatley, Global Chief Marketing Officer at McDonald’s.
Both the promotional meals and the exclusive Son Heung-min collectible cups will be available at participating locations nationwide through the McDonald’s App and in-stores while supplies last.
BY GYEONGEUN PARK [park.gyeongeun@koreadaily.com]
