BLACKPINK Jennie ‘Less than a Lover’: Solo Track Set for July 24 Release

Global pop icon and BLACKPINK member Jennie is ready to steal the summer spotlight once again with the official release of her new solo single, “Less than a Lover.” Announced by her official label, OA Entertainment, on July 21, 2026, the highly anticipated track is scheduled to drop on Thursday, July 24, 2026.

Unveiling a New Side: Lo-Fi Sounds & Hands-On Production

Unlike her previous high-energy, hard-hitting hits, “Less than a Lover” showcases a completely new artistic dimension of Jennie. Built around a cozy lo-fi aesthetic, the track blends warm acoustic guitar riffs with vintage electric keyboards to create a laid-back, atmospheric vibe.

Demonstrating her growth as a versatile artist, Jennie actively participated across all creative stages of the project, including:

• Songwriting & Lyrics: Crafting intimate, relatable themes.

• Music Production: Shaping the signature lo-fi instrumental sound.

• Visual Direction: Directing and conceptualizing the official music video concept.

While the song is making its official digital release this week, dedicated fans were already treated to live preview performances during Jennie’s iconic summer festival tour across Europe and North America, including headlined sets at the Governors Ball Music Festival, Roskilde Festival, Open’er Festival, and Mad Cool Festival.

From OA Entertainment to Major Global Festival Headliner

Since establishing her independent label OA Entertainment in 2023, Jennie has continuously solidified her status as a global powerhouse. Following the massive success of previous hits like “Solo” (2018), “Mantra” (2024), and “like Jennie” (2025), this latest single arrives right in the middle of a packed global festival season.

Global music lovers will be able to catch live performances of BLACKPINK Jennie’s “Less than a Lover” at major upcoming events, including:

• Lollapalooza Chicago: July 30 – August 2, 2026

• Summer Sonic Japan: August 14, 2026

With its hands-on production and soulful lo-fi production, “Less than a Lover” promises to be one of Jennie’s most personal and memorable solo releases to date.