TWICE member Chaeyoung has officially parted ways with her longtime management agency, JYP Entertainment, to establish her own independent label dedicated to her solo artistic activities.
According to media reports, Chaeyoung will transition into a new phase of her career by setting up her own independent management firm, allowing her greater creative freedom over her solo music, visual art, and personal projects.
Departure from JYP Entertainment and New Strategic Direction
Chaeyoung, who debuted as a member of TWICE in 2015, has spent over a decade under JYP Entertainment. Her decision to form a boutique label reflects a growing trend among veteran K-pop artists seeking autonomous control over their individual brand identities.
| Key Aspect | Transition & Project Details |
| Artist | Chaeyoung (TWICE) |
| Previous Agency | JYP Entertainment |
| New Direction | Independent Label Founder & Solo Artist |
| Solo Focus Areas | Solo Music Production, Visual Arts, Brand Collaborations |
| TWICE Group Status | Continues participation in TWICE group activities |
Despite establishing her own agency for individual ventures, industry sources confirm that Chaeyoung will continue to participate in TWICE’s group activities, maintaining her commitment to the global fanbase.
Multi-Talented Artist Expanding Her Creative Footprint
Known for her songwriting, rapping, and distinct visual artwork, Chaeyoung has frequently contributed to TWICE’s discography through lyric writing and album art concepts.
[Chaeyoung's Dual Career Structure]
├── Independent Label: Handles solo music, visual art exhibits, and fashion partnerships
└── Group Activities: Continues global tours and album releases under TWICE
“Creating an independent platform allows Chaeyoung to explore a wider spectrum of artistic expression—from music production to visual arts—while remaining an integral member of TWICE.”
Looking Ahead to Chaeyoung’s Independent Ventures
Fans worldwide have expressed enthusiasm for Chaeyoung’s strategic move, anticipating her upcoming solo releases and artistic collaborations under her new label structure.
Through the Twice Chaeyoung Leaves JYP Independent Label transition, the artist joins a new era of self-directed K-pop performers balancing high-profile group commitments with distinct personal artistry.
