McDonald’s is entering the energy drink market with the launch of its new Red Bull Dragonberry Energizer on August 17.
The new drink combines Red Bull’s signature flavor with blue raspberry syrup and freeze-dried dragonfruit. Customers can choose Red Bull Zero as a reduced-sugar option, while 8.4-ounce Red Bull cans will also be available at participating locations.
McDonald’s is also expanding its beverage lineup with new options, including Vanilla Swirl, made with vanilla flavor, a choice of Coca-Cola, Diet Coke or Coke Zero Sugar, and creamy cold foam. Other additions include Orange Dream with Fanta and reduced-sugar crafted sodas featuring Diet Dr Pepper, Dr Pepper Zero Sugar and Sprite Zero Sugar, where available.
“We’ve seen growing enthusiasm for our crafted sodas and Refreshers as fans look for more variety and options to fit every occasion,” said Alyssa Buetikofer, Chief Marketing and Customer Experience Officer at McDonald’s. “They loved the Red Bull Dragonberry Energizer when we first tested it in the U.S., so we’re excited to give fans nationwide the energy they’ve been craving with Red Bull. And we’re just getting started.”
The new beverages will be available beginning August 17 at participating McDonald’s restaurants nationwide.
BY GYEONGEUN PARK [park.gyeongeun@koreadaily.com]
