A space filled with the universe of ILLIT’s official character ‘DEARLIT’ is opening its doors.
According to Belift Lab, a label under HYBE Music Group, the ‘ILLIT Official Character <DEARLIT> POP-UP’ will run from September 2 to September 6 on the first floor of the HYBE headquarters in Yongsan-gu, Seoul.
‘DEARLIT’ means the most precious friend to me, and consists of five characters reflecting the unique charms of the five ILLIT members: Chiti (Yunah’s character), Oritokki (Minju’s character), Mocha Latte (Moka’s character), Hihi (Wonhee’s character), and Ppaekko (Iroha’s character). The members actively shared ideas from the planning stage, delicately refining the personality, appearance, and traits of each character.
The entire space brings the fairytale-like ‘DEARLIT’ universe, which travels between dream and reality, to life. The merchandise zone, tailored to the tastes of the 1020 generation, will be packed with practical items. Visits to the pop-up will be operated through the global superfan platform Weverse pre-reservation system.
