Singer Kwon Eun-bi has reinterpreted familiar moments with her own unique sensibility. Her agency, RBW, released the brand film for Kwon Eun-bi’s new digital single ‘DEJAVU’ through official social media channels.
In the released video, Kwon Eun-bi is seen enjoying leisurely moments against summer backdrops such as green fields and sun-drenched swimming pools. Capturing moments with a polaroid camera and playfully dipping her feet in the water with a natural smile, she showcased a more relaxed and free-spirited charm.
The vintage film texture, faded colors, and sensory transitions created an atmosphere reminiscent of a fashion film. In particular, Kwon Eun-bi’s stunning visual transformation with bright orange hair and her deepened aura heightened curiosity about the new song’s concept.
The video added to the immersion with a narration stating, “It might be a scene someone has already seen, but I like those kinds of scenes. Things that sparkle even when seen again, and make you feel good as time passes.” The closing phrase, “A cliché to others, a classic to me,” left a strong lingering impression.
‘DEJAVU’ is Kwon Eun-bi’s first new release in about a year and four months, and her very first music release since moving to RBW. Following the logo motion, scheduler, and two lookbook teasers, the brand film has steadily built anticipation for both her music and visuals.
Kwon Eun-bi plans to continue dropping hints about her new song by sequentially releasing four ‘DEJAVU FRAME’ videos from the 26th to the 31st. Having earned titles like ‘Summer Queen’ and ‘Festival Queen’ through her unrivaled music and performances, attention is focused on what new charms she will unveil through ‘DEJAVU’.
Meanwhile, Kwon Eun-bi’s new digital single ‘DEJAVU’ will be released on various music streaming sites at 6 PM on September 3rd.
