Jung Saem Mool Beauty Launches in US Sephora
Jung Saem Mool Beauty has officially entered the United States beauty market through a major launch with cosmetic retailer Sephora, offering both online availability and placement in physical retail locations across the country starting August 28, 2026. The South Korean makeup brand began selling 58 distinct itemsβincluding its flagship ‘Essential Skin Nuder Cushion’, ‘Essential Mool Cream’, ‘Essential Mool Micro Fitting Mist’, ‘Artist Cushion Blush Blur’, and ‘Lip-pression Metal Serum Gloss’βacross 34 major Sephora stores nationwide and on the official online store starting August 21.
Exclusive Shades and New York Promotions
To celebrate the milestone, the brand developed 10 new dedicated shades specifically for the Essential Skin Nuder Cushion. High-impact local marketing campaigns accompany the rollout, featuring digital advertisements on billboards in New York’s Times Square, the Sephora Times Square storefront, and subway station panels. Next month, promotional vehicle activations in collaboration with local ice cream brand Van Leeuwen will take place near Manhattan Sephora locations, followed by an expansion to Los Angeles in October featuring influencer makeup masterclasses and a pop-up store at The Grove outdoor shopping destination.
Expanding K-Beauty in America
Representatives from Jung Saem Mool Beauty emphasized that this retail milestone marks a crucial turning point for the brand’s growth in the US beauty market. By adding Sephora’s online and offline retail footprint to an existing American distribution network that already includes its official web store, Costco online, and Amazon, the brand aims to showcase the pinnacle of South Korean professional artistry to consumers across the entire United States.
