People of the K-Goods Fair (2)
Byung Don Jang, CEO of ICONICS
Clavis magnetic medical device draws strong interest
Younger consumers, non-Koreans stop by booth
Byung Don Jang, CEO of Korean venture company ICONICS, brought the company’s flagship Clavis line of magnetic medical devices to the K-Goods Fair, introducing the popular Korean wellness brand to North American buyers.
Clavis, widely recognized in South Korea’s “medical jewelry” market, is designed to help improve blood circulation and relieve muscle discomfort through magnetic therapy. The products are available in a variety of forms, including bracelets, necklaces, belts and adhesive patches.
Throughout the exhibition, the Clavis booth attracted a steady stream of visitors, particularly younger adults and non-Korean attendees eager to learn more about the products. Staff members demonstrated the devices using thermal imaging cameras, allowing visitors to observe changes before and after wearing the products.
“Our products have become increasingly popular among younger consumers as gifts through online channels,” Jang said. “We’ve already seen growing inquiries and sales on the East Coast, and we’re confident the West Coast will become another strong market.”
Jang said Clavis has maintained a leading reputation in Korea’s magnetic medical device market and believes California presents significant opportunities because of its large Korean American and Asian populations, who are already familiar with wellness products developed in Korea.
According to Jang, Clavis products have gained popularity among golfers, athletes, students preparing for exams and homemakers. He noted that many users report feeling less fatigue and smoother movement while wearing the magnetic bracelets during activities such as golf.
The brand also received nationwide attention in Korea after singer Lim Young-woong became its advertising model. Clavis generated approximately 30 billion won (about $22 million) in sales last year through home shopping channels and other retail outlets.
Products manufactured in Korea have received Class II medical device certification from the Korea Medical Device Safety Information Institute as well as K-GMP certification from the Korea Medical Industry Quality Management Institute. The company is also preparing to obtain clearance from the U.S. Food and Drug Administration (FDA).
Jang said he hopes to expand partnerships with Korean American businesses as the company builds its presence in the U.S. market.
“We believe the K-Goods Fair provides an excellent opportunity to connect with distributors and business partners,” he said. “We look forward to working closely with the Korean American business community as we grow in the United States.”
