OSEN DB.Santos Bravos Triumphs at Premios Juventud
Santos Bravos, the rising Latin pop sensation shaped by HYBE, proved their global dominance by taking home two major trophies at the 23rd Premios Juventud held in Marbella, Spain. The group won both ‘Favorite Group or Duo of the Year’ and ‘New Generation Male’ at the prestigious pop culture awards hosted by Univision. Determined entirely by global fan votes, this double victory highlights the massive international fanbase supporting the multinational group. Following their emotional acceptance speeches, Santos Bravos electrified the audience with a powerful special performance of ‘VELOCIDADE’ from their debut EP ‘DUAL’.
The Success of Bang Si-hyuk’s K-Pop Methodology in Latin America
Formed under HYBE Latin America and launched in October 2025, Santos Bravos is a five-member multinational group that applies the ‘multi-home, multi-genre’ strategy and unique K-pop training methodology spearheaded by HYBE Chairman Bang Si-hyuk. Featuring members from the United States, Brazil, Peru, Mexico, and Puerto Rico, the group is rapidly expanding its footprint. Their debut EP ‘DUAL’ peaked at No. 17 on the US Billboard ‘Top Latin Pop Albums’ chart, while their related music videos have surpassed 500 million cumulative views. After selling out solo live events in Peru and Brazil, rocking a 20,000-capacity festival in Mexico, and making history as the first Latin group to perform at ‘KCON LA’, Santos Bravos continues its unstoppable global rise.
