H Mart has launched a limited-edition tumbler featuring the regional characteristics of 10 U.S. states, including California.
H Mart announced the release of 16-ounce stainless steel tumblers themed after 10 states under the name ‘State Collection,’ which includes California, New York, New Jersey, Pennsylvania, Virginia, Georgia, Maryland, Texas, Massachusetts, and Illinois.
Each product features colorful illustrations of representative landmarks and regional images symbolizing the respective state. The California product displays the Hollywood sign, the New York product features the Statue of Liberty, and the Illinois product highlights the Chicago Theatre.
The front of the product displays the H Mart logo along with the phrase ‘America’s Asian Supermarket.’
H Mart explained that these durable stainless steel tumblers offer insulation features, making them great for travel, school, or the workplace.
The tumblers are sold exclusively online rather than in physical stores. Prices and inventory may vary by region, with the official online price set at $12.99 each.
H Mart has been expanding consumer touchpoints by introducing lifestyle goods utilizing its brand image.
Last year, the company released the ‘State Tote Bag’ featuring regional characteristics, and earlier this year, it introduced portable recycled foldable bags, which received positive responses.
By expanding this regional-specific concept to tumblers, H Mart continues its brand marketing utilizing merchandise.
Recently, everyday items such as tumblers and bags featuring brand logos or regional images have gained popularity as collectible goods in the retail industry.
Consequently, H Mart is seen as expanding its product line beyond grocery sales to combine its brand with regional identity.
Meanwhile, discount benefits are also available for new online mall customers. H Mart offers a 20% discount on the first three orders to customers who sign up for email updates, along with free shipping on first orders of $49 or more.
However, these offers cannot be combined with other promotions, and certain items such as 40th-anniversary sale products, meat, dropship, and smart direct items are excluded.
