Antoya — Manhattan K-Town Hotspot Rebrands to ANTO Korean Kitchen

Antoya
Koreatown landmark ‘Antoya’ is reopening with a fresh new look under the name ‘Anto,’ opening a new chapter for K-barbecue with house-made kimchi and long-simmered broth. [Photo: Anto]

Manhattan K-Town’s renowned Korean restaurant Antoya is getting a fresh new look and reopening under the name ‘ANTO Korean Kitchen’ on October 7.

Previously recognized in the Michelin Guide ‘Bib Gourmand,’ Antoya’s rebranding embodies values of honest ingredients, kitchen dedication, and a welcoming table for everyone.

The name ‘Anto’ stems from ‘An’ (安), meaning comfort and peace, and ‘To’ (土), representing soil and earth.

‘An’ signifies a space where people comfortably gather, while ‘To’ represents the foundation where fresh ingredients and dedication begin.

This philosophy is captured in the phrase ‘Soil to Table.’

Inscribed on the restaurant’s windows, this phrase reflects a commitment to putting care into every step, from selecting ingredients at their source to preparing meals for guests.

Anto uses carefully selected ingredients alongside core components directly imported from Korea, making its kimchi entirely in-house.

Broths are also simmered for long hours with dedication instead of using commercial alternatives.

Korean barbecue is not fast food, and Anto intends to treat it with the respect it deserves.

The redesigned space offers a sophisticated yet unpretentious atmosphere focused on comfort.

Spanning three floors, the venue accommodates family birthday celebrations, romantic dates, office dinners, and regular patrons dropping by for their favorite comforting soups.

It also embraces the Korean dining culture of gathering around a single table to grill meat and share dishes.

Through ‘Tableside Korean BBQ,’ where staff grill the meat directly at the table, guests can relax and enjoy their meals alongside their dining companions.

Signature menu items include marinated raw shrimp with sea urchin rice bowl, alongside new additions like Hanwoo beef tartare sushi.

Tony Park, the owner, stated, “‘ANTO’ is named after my son and also signifies ‘comfort’ and ‘earth.’ I hope this restaurant becomes a space where people come together like family, built on honest ingredients and heartfelt dedication.”

Located at 37 W 32nd St in Manhattan’s Koreatown, the restaurant officially opens under its new brand on Wednesday, October 7.