Euromonitor International’s top South Korean electric rice cooker brand, Cuckoo, is celebrating its 10th anniversary in the U.S. market and the establishment of its Americas subsidiary with a special customer appreciation discount event.
Cuckoo America 10-Year Anniversary Promotion Details
Cuckoo America announced it will run the ‘Cuckoo 10 Year Anniversary’ promotion for five days, from October 8 to 12, offering a 10% discount across all products including electric rice cookers, kitchenware, and inner pot accessories. However, refurbished items and Cuckoo rentals are excluded from the promotion.
Over the past decade, Cuckoo has expanded its product range in the North American market, moving from basic and micom rice cookers to induction heating (IH) electric pressure rice cookers and twin-pressure product lines.
The recently introduced premium ‘Premier Series’ combines IH technology for traditional iron pot rice taste with twin-pressure functions, along with ‘open cooking’ and ‘smart recipe’ features that allow ingredients to be added during cooking. Sleek curves and white and black color options were also designed to harmonize with modern kitchen interiors.
The company explained that its ‘2-fold motion packing’ technology blocks steam leakage during cooking, maintaining a freshly cooked, moist, and soft texture even after long hours of keeping rice warm.
Expanding Retail Footprint Across North America
Cuckoo has also significantly broadened its North American distribution network. After entering Amazon in January 2017, the brand expanded its sales foundation by launching in Walmart and Costco Canada in May of the same year.
Currently, Cuckoo products are available across major online and offline channels including Amazon, Walmart, Costco, Target, and Sam’s Club, while continuing to grow its presence in Canada and Mexico.
According to Cuckoo, U.S. search traffic related to rice cookers has recorded continuous double-digit growth rates since 2023. To broaden its business scope as a comprehensive lifestyle home appliance brand, the company is also actively operating its Cuckoo rental business.
Recently, water purifiers and air purifier product lines have gained strong popularity, contributing significantly to overall sales growth.
Giveaways and Future Outlook
As part of the anniversary event, Cuckoo will host a ’10th Anniversary Giveaway’ on its official Instagram page, gifting a total of 10 popular products. Collaborations with actor and singer Lee Jun-ho, the brand’s official global ambassador, will also continue.
Won-joon Lee, head of Cuckoo America, stated, ‘Thanks to the passionate support and trust of U.S. consumers over the past 10 years, Cuckoo has grown into a premium home appliance brand representing the North American market. Through this event, we want to express our gratitude to our customers and further solidify our position as a premium lifestyle appliance company based on innovative technology and differentiated design.’
