YG Entertainment executive producer Yang Hyun-suk has unveiled a bold comeback lineup and a roadmap for next-generation rookie debuts, throwing down a major challenge in the global music scene.
YG Entertainment released the ‘FROM YG’ message on its official blog, featuring handwritten notes and official statements from Yang Hyun-suk. As the general producer speaks out about the agency’s future direction for the first time in about five months since April, global K-pop fans are paying close attention.
The core and most powerful message of this announcement is the rapid materialization of two next-generation rookie teams that will shoulder the future of YG. The agency has clearly outlined plans for a 5-member boy group and a 4-member girl group, accelerating their debut projects.
Yang expressed deep affection and confidence, stating, These are very important artists who will lead the future of YG alongside TREASURE and BABYMONSTER, so I am putting in my utmost effort. Both rookie groups plan to finalize demo song recordings by the end of the year and launch their specific debut schedules once the title tracks are confirmed. Following the successful lineage of boy groups like BIGBANG, WINNER, and TREASURE, and the golden girl group lineups of 2NE1, BLACKPINK, and BABYMONSTER, the music industry is already buzzing with anticipation for the arrival of these monster rookies.
In addition to the rookies, the relentless activities of powerful existing IPs are also underway. The first group to kick things off is BABYMONSTER, which is building incredible global momentum. BABYMONSTER will release its digital single ‘DESERVE’ on the 23rd.
Regarding the new song, Yang stated, Although it is a slow track, it carries stronger energy than any song released so far. The combination of BABYMONSTER’s delicate vocals and explosive singing will deliver a peak emotional experience. Currently meeting fans through their world tour ‘CHOOM’ spanning 18 cities across 5 continents, BABYMONSTER has confirmed a new album release early next year, signaling powerful global firepower.
TREASURE, which has steadily established its position, is also attempting a dramatic transformation. Achieving a career high with their mini-album ‘NEW WAV’ in June, TREASURE will continue their momentum with the new song ‘SHOCK’ on November 2. Yang announced a major musical overhaul centered on intense hip-hop sounds, noting that TREASURE is undergoing significant changes in their musical direction. He added, Please show a lot of anticipation and support for TREASURE’s full-scale Chapter 2 activities leading into 2027.
Finally, Yang promised continued large-scale project reveals, saying, I will greet you again at the end of this year with a YG Announcement video containing more diverse and welcome news.
With the upgraded strides of BABYMONSTER and TREASURE, alongside the cards of a 5-member boy group and a 4-member girl group, YG Entertainment has made a bold gamble toward 2027. The eyes and ears of the music industry are focused on their next steps to conquer the global music market.
