Global dance crew We Dem Boyz (WE DEM BOYZ) have teamed up with world-renowned producer Chaz Jackson to release their very first single dedicated to their dance.
We Dem Boyz will drop their debut single ‘CINEMA’ on the 9th, unleashing a dynamic burst of energy where music, dance, and visuals collide.
The upcoming track ‘CINEMA’ draws high anticipation with the participation of Cleveland-born global producer and artist Chaz Jackson. Jackson is a veteran who has worked with global icons such as Kehlani, Chris Brown, Black Eyed Peas, and Pitbull. He is also the co-founder of the production team The Aristocrats, a 5-time Grammy nominee, and a holder of numerous multi-platinum records.
Jackson crafted a dark, trap-based hip-hop track featuring heavily distorted 808 basses and tightly interlocking drum machine rhythms to maximize the explosive movements of We Dem Boyz. In addition, member Ingyu participated directly in the lyric-writing, clearly capturing the crew’s unwavering confidence to push forward to the next scene despite repeated obstacles.
The music video was helmed by Legend Film, renowned for their sensational direction. Set against a narrative of characters competing and surviving within a massive system, the video delivers deep immersion through intense action against pressure and the crew’s explosive choreography. Notably, the members picked the ending scene, featuring a breathtaking dance break, as a core point to look forward to.
We Dem Boyz’s first single ‘CINEMA’, which expands their artistic domain from dance into music and video, will be released across various music streaming sites on the 9th.
