Aria Studio (CEO Chae Soo-eung) announced that its artificial intelligence (AI)-based content solution, ARIA Interactive Cinema, has been selected as an Honoree in the ‘Filmmaking & Distribution’ category at the CES 2027 Innovation Awards.
Interactive Cinema is a content solution that allows audience members to directly communicate with movie characters and participate in the progression of the storyline. While maintaining the worldview and narrative structure built by the creator, it generates dialogue and emotional expressions in real time tailored to the audience’s voice and choices. Designed so that viewers can experience different conversations and reactions based on their participation method even within the same work, it operates in partnership with Cannes Next.
The core technology consists of the proprietary ‘Cinema Engine’ and the character behavior model ‘CBM (Character Behavior Model).’ The Cinema Engine connects audience utterances and choices to the context of the scene and the flow of the story. The CBM constructs responses and behaviors by reflecting the character’s personality, memories, relationships, and emotional state.
In particular, the technology focuses on naturally connecting dialogues between the audience and characters within the flow of the work. From the production stageβwhere scripts, scenes, and branching conditions are designedβto audience input processing and screening control, the system ensures that narrative context and character settings are consistently maintained.
"By grafting AI technology onto IP, we are realizing an entertainment experience where audiences can communicate with characters and directly participate in the story," said Chae Soo-eung, CEO of Aria Studio. "We will continue to expand the interactive cinema market by cooperating with global partners."
