Group EXO member and singer Baekhyun new agency establishment has officially begun, marking his second independent venture in the K-pop industry.
According to the Korea Creative Content Agency (KOCCA) pop culture and arts general information system, Baekhyun completed the pop culture and arts planning business registration for Bion Entertainment in Gangnam-gu, Seoul, on the 9th.
The corporation was established on September 18 with a capital of 100 million won, and Baekhyun is listed as the CEO. The main registered businesses include album production and distribution, performance planning, and management of singers and actors.
With this move, Baekhyun embarks on his second independent journey. After debuting with EXO, he previously established his personal agency, INB100, following conflicts over his exclusive contract with SM Entertainment. Chen and Xiumin, who were active in a subunit with Baekhyun, also joined this agency to continue their activities.
INB100 was incorporated into Cha Ga-won’s One Hundred Label in May 2024. However, conflicts over unpaid settlement and contract money led Chen, Baekhyun, and Xiumin to notify the agency of the termination of their exclusive contracts in March of this year, alongside filing an application for an injunction to suspend the effectiveness of their exclusive contracts.
In September, the court granted the injunction filed by the three members, allowing them to engage in independent activities until the final ruling of the principal lawsuit. Consequently, Baekhyun is exploring new active paths by establishing a new agency without transferring to a different existing company.
