Capitalizing on the massive popularity of the Netflix animated film ‘K-Pop Demon Hunters,’ major retailer Target has released a large-scale collection of new merchandise.
According to ABC7 on the 9th, Target introduced its second collaboration line with K-Pop Demon Hunters through its in-house electronics accessories brand, ‘heyday.’ Following the initial product launch in October, the retail giant has significantly expanded its product lineup just in time for the year-end shopping season.
The new merchandise focuses heavily on gaming accessories, including headsets, keyboards, game console cases, desk mats, and wrist rests.
The flagship wireless gaming headsets are available in two distinct designs featuring Duffy and demon motifs, priced at $49.99 each. Compatible with the Nintendo Switch, PlayStation, and PC, they feature detachable microphones and volume control functions.
A wired headset themed around the Saja Boys is available for $22.99, compatible with the Nintendo Switch, PlayStation, Xbox, and PC.
A wireless mechanical keyboard adorned with demon motifs has also been launched for $49.99. It features RGB lighting and allows users to connect and switch between two devices seamlessly.
Additionally, the collection features Huntricks-themed desk mats ($9.99), LED-lit desk mats ($17.99), Duffy character wrist rests ($12.99), and Saja Boys wrist rests ($7.99).
Small lifestyle items utilizing film characters are also drawing attention. A rechargeable ramen-shaped lamp featuring the Lumi character is priced at $19.99 and offers three levels of brightness adjustment. Mira and Joy designs are also available in this lineup.
A portable carrying case for the Nintendo Switch is priced at $17.99, while a set of three keyboard decorative keycaps featuring Huntricks and Duffy characters sells for $4.99.
With prices ranging from $4.99 to $49.99, Target is effectively targeting both year-end gift shoppers and the collector demands of K-Pop Demon Hunters fans.
