The next-generation global virtual boy group B THE HOOD is finally removing the veil to make their grand entry into the music scene.
B THE HOOD released their first mini-album, ‘THE REAL DEAL’, through various global online music platforms at 6 p.m. today (the 20th) and simultaneously dropped the music video for the title track ‘CHOP!’, officially launching their debut activities.
The debut title track ‘CHOP!’ is a dance song highlighted by an intense hip-hop sound. It captures the members’ ambitious determination to shatter established standards and conventional molds to forge ahead on paths they chose for themselves. Featuring an addictive hook alongside the striking 3D visuals and commanding aura of members Eon, Jace, PER B, Kyryu, and Luan, the track is set to captivate both viewers and listeners. Global hit-producing team THE HUB, including Ryan Shin and ChaMane, also lent their talents to maximize the album’s overall quality.
B THE HOOD Drops First Mini-Album ‘THE REAL DEAL’
The debut album features a total of six tracks, including the title track. It continues a remarkable growth narrative by including pre-released songs such as ‘Lowkey’, ‘The Baddest’, and ‘JADED’, which previously achieved a ‘triple run’ success by topping the YouTube Shorts daily chart, ranking 5th on popular music videos daily, and staying in the YouTube Music weekly chart Top 100 for two consecutive weeks.
Additionally, the album includes the hip-vibed new track ‘STEEZE’ and ‘Up on the Moon (Stay)’, which features lyric-writing participation by singer-songwriter Seori to add emotional depth, showcasing B THE HOOD’s boundless musical spectrum ranging from hip-hop to R&B.
Global Collaborations and Future Activities
Even before their official debut, B THE HOOD drew explosive attention from both inside and outside the music industry through styling collaborations with the 50-year-old traditional American premium leather brand ‘VANSON LEATHERS’ and unique animation content with popular creator ‘Fatherus (BDNS)’, raising expectations for the new paradigm they will present.
An official from their agency, Rebels, expressed strong confidence, stating, “True to the album name ‘THE REAL DEAL’, we have prepared everything to showcase B THE HOOD’s genuine music, identity, and unrivaled performance without reservation.”
Meanwhile, following the release of all tracks from their debut album at 6 p.m. today, B THE HOOD will host a live debut showcase via their official YouTube channel at 7 p.m. to premiere the performance of their title track ‘CHOP!’ and actively communicate with global fans.
