BABYMONSTER has returned with a greater focus on their vocal abilities, proving that their talent extends far beyond intense beats and choreography. Shedding some of the heavy dance routines that typically define their performances, the group recently captivated fans with the pop ballad ‘DESERVE’, fueling immense anticipation for their upcoming appearance at the 2027 Coachella Valley Music and Arts Festival.
Scheduled to perform in Indio, California, next April, BABYMONSTER is set to take their music to a massive global audience. While the announcement alone generated substantial buzz, the musical direction of ‘DESERVE’ has amplified excitement about what kind of live set they will deliver. Released last month, the track blends a lyrical synth melody with a retro vibe.
Unlike their previous high-energy tracks driven by pounding beats, this song centers around looking back at past memories and wishing the best for someone else. It relies heavily on vocal delivery and emotional expression rather than complex performance. During their live stage on MBC’s ‘Show! Music Core’, the focus remained entirely on their voices, allowing them to build subtle melodies into powerful choruses.
During the song’s highlight, members Ahyeon and Pharita showcased their distinct vocal presence. Ahyeon elevated the climax with a high-register ad-lib, while Pharita added weight to the stage with her powerful tones. Their contrasting vocal colors blended seamlessly to heighten the emotional intensity of the song’s latter half.
Beyond high notes, ‘DESERVE’ highlights BABYMONSTER’s delicate emotional range and restraint. YG Entertainment Executive Producer Yang Hyun-suk described the slow track as possessing a deeper energy than any song they have released thus far, emphasizing that the group chose to rely on vocals rather than tempo to drive emotional impact.
Whether on music shows or through acoustic band arrangements like their appearance on ‘It’s Live’, BABYMONSTER continues to prove that their live vocal prowess is their greatest asset. As they prepare for the Coachella stage, ‘DESERVE’ serves as a clear reminder that their voices alone are more than enough to command any venue.
