BLACKPINK Jisoo, who is actively working as a global ambassador for Dior and Cartier, has teamed up with major American agency WME. She will carry out her global activities alongside top stars like Bruno Mars and Billie Eilish under the same agency.
US music performance media outlet Pollstar reported on the 8th (Korean time) that Jisoo signed a contract with WME for global activities. Specific contract dates and conditions were not disclosed. WME represents artists in various fields such as music, film, and broadcasting, with Coldplay also on its roster.
Jisoo has been active not only in music and acting but also in the fashion sector. After being selected as Dior’s fashion and beauty global ambassador in 2021, she has participated in fashion shows and advertising campaigns. At the time, Dior introduced Jisoo as a figure showcasing the brand’s modernity and creativity.
Her relationship with Dior also continued onto performance stages. During last year’s BLACKPINK ‘DEADLINE’ World Tour in Los Angeles, she wore a pink outfit crafted by Dior. The handmade silk pleated garment reportedly took over 100 hours to create.
Cartier selected Jisoo as its global ambassador in 2022. Jisoo has showcased looks featuring the brand’s signature ‘PanthΓ¨re de Cartier’ jewelry and has since participated in various campaigns and events.
She is also active as a global ambassador for Tommy Hilfiger and Salomon. For Tommy Hilfiger’s fall campaign this year, she participated in a photoshoot set against the backdrop of New York. Salomon’s fall and winter campaign released last month featured Jisoo wandering through the streets and green spaces of Seoul.
Pollstar highlighted these brand activities while reporting on the WME contract news. Her recent attendance at the Met Gala this year and collaborations with Off-White and PokΓ©mon were also mentioned.
As a solo artist, she released her debut album ‘ME’ and title track ‘FLOWER’ in 2023. Last year, she released her first mini-album ‘AMORTAGE’ and promoted tracks including ‘earthquake’.
Her collaboration ‘EYES CLOSED’ with ZAYN marked her first entry onto the US Billboard main singles chart as a soloist. The track debuted at number 72 on the ‘Hot 100’ for the week of October 25, 2025. During the same week, it ranked 20th on the ‘Global 200’ and 10th on the Billboard Global Excl. US chart.
This year, she sequentially unveiled pre-release tracks ‘CLICK’ and ‘ADDICTED’ from her upcoming solo studio album. The WME contract news was delivered while she was releasing these two tracks and preparing for her new album.
She has also balanced her acting career. She appeared in the Netflix romantic comedy series ‘Monthly Boyfriend’ released last March. Pollstar introduced Jisoo as both a singer and actress, highlighting her music and drama appearances.
Amidst these developments, Jisoo established her personal label, Blissoo, in February 2024. While her group activities with BLACKPINK remain with YG Entertainment, her solo music and acting pursuits have been managed through Blissoo. With this new contract with WME to represent her overseas activities, she is expected to accelerate her trajectory as a global fashion and entertainment leader.
