Nongshim is bringing back its popular Bokkeum Neoguri in both bag and bowl noodle formats as a limited-edition release.
The Return of a Fan Favorite After Two Years
Nongshim announced on the 14th that it will resume sales of the discontinued product starting on the 27th. Bokkeum Neoguri is a stir-fried noodle dish that combines Neoguri’s signature thick and chewy noodles with a savory and spicy seafood flavor. It was originally launched in 2017 and subsequently discontinued in 2024.
Overwhelming Consumer Demand Drives Comeback
Despite being off the shelves, consumer requests for a relaunch never stopped. Nongshim explained that among all product revival requests received by the company over the past two years, Bokkeum Neoguri accounted for the largest share.
Enhanced Flavors and Modern Convenience
The re-released product retains the original thick and chewy noodles while elevating the rich flavors of seafood such as mussel and squid. Additionally, the bowl noodle version now incorporates a microwave cooking method, allowing consumers to enjoy an even deeper and richer taste.
Nongshim launched a pre-order event on its official online mall, Nongshim Mall, with the reservation quantity capped at 3,000 people.
