California Offers $50 Bonus for Opening 529 College Savings Plan by May 31

California residents who open a 529 college savings plan and commit to monthly auto-deposits of $50 for six months can receive a $50 cash bonus, as long as the account is opened by May 31.

Graduation cap resting on U.S. dollar bills representing 529 college savings plan benefits
A graduation cap placed on dollar bills symbolizes rising education costs and savings through 529 plans.

This incentive stands out compared to other states. Utah offers a $40 bonus, while Virginia provides $25. Some states use a lottery system to distribute larger rewards. In Pennsylvania, six participants who deposit at least $10 into a 529 account in May will each receive $5,529. West Virginia plans to award $15,000 to one person who opens a new account.

Mary Morris, chair of the College Savings Plans Network, explained that May is a strategic time for these incentives. โ€œMay is a period when families think more about education due to milestones like kindergarten or middle school graduations,โ€ she said. โ€œMany states take this opportunity to encourage account openings through bonus offers.โ€

The 529 plan, named after a section of the federal tax code, allows families to save for a range of educational expenses. Withdrawals are tax-free when used for college tuition, room and board, meal plans, textbooks, and other qualified education costs. While contributions are not tax-deductible, earnings on investments grow tax-free.

Recent legal updates have expanded the flexibility of the 529 plan. Funds can now be used for K-12 tuition and student loan repayment. Up to $35,000 can also be rolled over into a Roth IRA, offering an alternative use of the funds if a child does not attend college. However, non-educational withdrawals are subject to income tax and a 10% penalty.

As of the end of 2024, there were approximately 17 million 529 accounts nationwide, with total holdings of $525 billion. The average account balance was about $31,000.

Morris emphasized that even a modest bonus can help families begin saving. Experts recommend starting regular contributions to a 529 account early in a childโ€™s life for the best long-term benefits.

BY WONHEE CHO [cho.wonhee@koreadaily.com]