[OSEN=Choi Lee-jung] The top spot in November drama brand reputation went to drama brand reputation leader ‘100 Days of Lies’. ‘Remarried Empress’ climbed to 3rd place, while ‘Love Arrives’ secured the 2nd position.
The Korea Corporate Reputation Research Institute analyzed 46,981,722 big data points for 21 dramas from October 12 to November 12, revealing that ‘100 Days of Lies’ ranked 1st, ‘Love Arrives’ 2nd, and ‘Remarried Empress’ 3rd.
Starring Kim Yoo-jung, Park Jin-young, and Kim Hyun-joo, ‘100 Days of Lies’ solidified its solo lead with a brand reputation index of 9,225,025, more than double the gap with the runner-up. It showed consistent strength across all categories with a participation index of 2,673,012, media index of 1,722,612, communication index of 1,931,358, community index of 1,773,574, and viewing index of 1,124,469. Link analysis highlighted terms like ‘nervous, immersive, breakthrough,’ keyword analysis showed high rates for ‘Kim Yoo-jung, Kim Hyun-joo, Park Jin-young,’ and the positive sentiment ratio reached 96.73%.
The 2nd place went to ‘Love Arrives’, starring Hani (An Hee-yeon) and Ha Seok-jin, which recorded a brand reputation index of 4,057,161. Although its participation index (489,678) and communication index (433,491) fell behind ‘Remarried Empress’, its viewing index soared to 1,727,661, significantly surpassing ‘Remarried Empress’ (1,184,430) to flip the rankings. Essentially, the power of actual viewers rather than buzz created the 2nd place finish.
Starring Joo Ji-hoon, Shin Min-a, Lee Jong-suk, and Lee Se-young, ‘Remarried Empress’ rose to 3rd place with a brand reputation index of 3,761,860. While it edged out ‘Love Arrives’ in online buzz with a participation index of 737,721 and communication index of 651,206, it failed to close the gap in the viewing index, yielding the 2nd place spot by a margin of about 300,000 points.
Ranked 4th was ‘My Guilty Human’ (3,385,401), and 5th was ‘Doctor X: Age of the White Mafia’ (2,823,543). Notably, ‘Doctor X’ drew attention by recording the highest viewing index among all 21 surveyed works at 1,938,872.
Following them in order were ‘Family Relationship Certificate’, ‘Mom is Crazy’, ‘Honey Part-Time Job’, ‘Doctor Romance’, ‘Liar’, ‘No Other Romance Than You’, ‘Trap of Desire’, ‘Final Table’, ‘So I Can Tremble’, ‘Possible Love’, ‘Charge Me’, ‘Dive to You’, ‘Fly Up Butterfly’, ‘Merry Berry Love’, ‘Hot Goodbye’, and ‘Kidnap Game’.
This month’s drama brand big data decreased by 7.79% compared to October (50,949,251 items).
