EBIN NEW YORK, a prominent beauty enterprise led by CEO John Park, has opened its second logistics center in Parsippany, New Jersey, strengthening its logistics infrastructure to expand nationwide sales.
EBIN NEW YORK held a grand opening event on September 25 at the new 75,000-square-foot facility in Parsippany, marking the official start of its operations.
Completed after approximately two and a half years of construction, this facility serves as the company’s second large-scale logistics hub, following the original headquarters logistics center in South Hackensack.
The new center is equipped with 40-foot high ceilings, expansive storage space, and a fully automated logistics operation system.
The company plans to utilize this core facility to stably process growing inventories and orders resulting from business expansion, while effectively meeting varying logistics demands across different distribution channels.
Located within the Parsippany Campus Park, the property is managed by JJ Gross Properties LLC.
The grand opening event was attended by CEO John Park, company executives and staff, along with local dignitaries including Parsippany-Troy Hills Mayor Pulkit Desai and Economic Development Committee Chairman Frank Cahill.
Key business partners and stakeholders from the legal, financial, accounting, and real estate sectors also gathered to celebrate the launch of the new logistics center.
The event proceeded with welcoming remarks, congratulatory speeches, a ribbon-cutting ceremony, a commemorative photo session, and a tour of the logistics facility. Afterward, attendees enjoyed a barbecue luncheon and networking session.
This investment aligns with EBIN NEW YORK’s sales channel diversification strategy, which has grown centered around beauty supplies.
The company is expanding its sales channels from nationwide retail distribution networks—such as Walmart, Walgreens, Target, and Sally Beauty—to e-commerce, digital, and social commerce platforms.
As distribution channels become increasingly diverse, the capability to stably manage inventory and orders while supplying products grows ever more critical; thus, the automated logistics facility is designed to address this rising demand.
EBIN NEW YORK explained that the second logistics center represents a long-term investment that goes beyond merely expanding space for current logistics demands, preemptively preparing for future business scale and market expansion.
Additionally, the company aims to establish sustainable relationships with the Parsippany community where its new business hub is located, positioning itself as a brand that grows alongside the local region.
