OSEN DB.FIFTY FIFTY Named Official Ambassadors
Rising K-pop sensations FIFTY FIFTY have been selected as the official brand ambassadors for the upcoming ‘Enter-Tech & GES Seoul 2026’ festival in South Korea. Known for their exceptional vocal talents and global impact, the group will lead the charge in showcasing the intersection of K-pop music and cutting-edge technology.
A Mega Festival of K-Content and Tech
The landmark 2026 event merges last year’s ‘Enter-Tech Seoul’ with the massive gaming and eSports festival ‘GES’ into a single, unified experience. Taking place across major venues in Seoul including DDP and JW Marriott Dongdaemun, the festival highlights futuristic AI and XR exhibitions. Fans attending the event can also experience exclusive high-quality VR content directly utilizing FIFTY FIFTY’s intellectual property (IP).
Grand Opening Ceremony and Performances
FIFTY FIFTY is scheduled to attend the grand opening ceremony on the 18th to receive their official ambassador appointment and deliver a celebratory performance to kick off the festival. Attrakt CEO Jeon Hong-jun will also be present at the site to support the group. Expressing their excitement, the members shared, As K-pop artists, we are deeply honored to represent an event where music and future technologies meet, inviting global fans to experience the magic of K-content firsthand.
