Actor Hayoomi’s namesake mask pack has drawn astonishment by generating hundreds of billions of won in sales as a single product.
On the episode of ‘Jeon Hyun-moo’s Cele-brity’ released on the 19th, the success story of the skincare brand GASH was introduced, highlighting how it recorded 10 billion won in sales within just one year of its launch and topped Olive Young’s sales rankings on its very first day.
During the broadcast, the background of GASH’s representativeβwho shattered the traditional molds of skincare brands ranging from the brand name and products to design and visualsβdrew significant attention. In particular, it was revealed that the representative was the core figure behind the past success of the Hayoomi mask pack.
The broadcast explained that the Hayoomi mask pack achieved between 600 billion and 700 billion KRW in sales as a single product. Cast members expressed their amazement, stating, "It is an unprecedented record. The person at the center of it is our current representative."
The Hayoomi mask pack was a sensational hit in the past home shopping market. It claimed the number one spot in the home shopping mask pack category in the second half of 2007 and reportedly sold over 4 million units in less than six months after its launch. In fact, when Hayoomi appeared on SBS’s ‘Thank You’ in 2013, she shared, "By September, it will be our 7th year in business. Total sales are around 300 billion won. It’s the highest ever for a single home shopping item," revealing that the actual sales figures were more than double that amount.
The broadcast also shared that the representative personally studied product technology and appeared on home shopping broadcasts a staggering 1,600 times. A brand director expressed admiration, saying, "She is someone who believes that if you put your mind to it, you can make it happen. She is truly amazing." Another comment adding laughter to the show called her "the archaeopteryx and pioneer of media commerce who generates massive channel sales."
The story highlighted how the successful experience of dominating the past home shopping market has seamlessly translated into the growth of a new beauty brand.
Meanwhile, ‘Jeon Hyun-moo’s Cele-brity’ is a content series that sheds light on trending brands and the stories of the hidden figures behind their success.
