OSEN DB.Hybe India Audition Partners with Bollywood Star Rashmika Mandanna
Hybe India Audition has officially teamed up with top Indian superstar Rashmika Mandanna to discover the next generation of global artists. On September 11, Hybe India announced this major collaboration as part of their ongoing ‘HYBE INDIA AUDITION: FINAL CALL’ campaign, aimed at inspiring young dreamers across borders.
Rashmika Mandanna, renowned for her blockbuster roles in hit films like ‘Pushpa 2: The Rule’ and ‘Animal,’ boasts a massive social media presence with over 50 million Instagram followers. Through an official video released on the Hybe Labels YouTube channel, Mandanna shared her personal experiences of overcoming audition fears and encouraged aspiring artists to take that crucial first step toward their dreams, stating that their universe is waiting for them.
Global Expansion and Multi-Home Strategy
The ‘Final Call’ campaign builds on the incredible momentum generated by the initial Hybe India girl group audition launched in March. That campaign drew applicants from approximately 1,650 cities across 116 countries. In response to the explosive global interest, Hybe India has added in-person auditions in eight Indian cities, expanding the total search to 23 cities worldwide. Eligible applicants include female hopefuls born between 2005 and 2011, spanning vocal, rap, dance, acting, and modeling categories.
This initiative aligns with South Korea-based Hybe’s overarching ‘multi-home, multi-genre’ global strategy, which successfully produced localized acts like &TEAM in Japan, KATSEYEโfeaturing Indian-descendant member Laraโwho topped the US Billboard 200 with ‘WILD’, and SANTOS BRAVOS targeting Latin America. Music industry insiders are watching closely to see what new global stars will emerge from this unprecedented Indian market collaboration.
