OSEN DB.HYBE India Audition Expands Its Global Reach
The HYBE India Audition is taking the South Korean entertainment industry’s blueprint to unprecedented heights, expanding across 23 cities to unearth the next generation of global stars. Led by Chairman Bang Si-hyuk, HYBE’s ambitious global expansion is capturing massive attention in South Asia.
The ‘Final Call’ for Global Aspirants
HYBE India officially announced the ‘HYBE India Audition: Final Call’ via social media. Following the explosive response from the initial call—which drew applicants from 116 countries and 1,650 cities—the company decided to massively scale up its localized scouting efforts. Female applicants born between 2005 and 2011 can audition across categories including vocal, rap, dance, acting, and modeling. Major brands like Kia India and Nongshim are actively supporting this monumental project.
Proving the Globalization of the K-Pop Methodology
This expansion reinforces HYBE’s ‘Multi-home, Multi-genre’ strategy and world-class Training & Development (T&D) systems. Having already successfully launched localized global groups like KATSEYE in the United States, &TEAM in Japan, and Santos Bravos in Latin America, HYBE continues to redefine the international music landscape. With KATSEYE member Lara being of Indian descent, anticipation for the upcoming talent discovery in South Asia has never been higher.
