Group ILLIT has teamed up with production company TEO, led by producer Kim Tae-ho, to grandly expand the narrative of their new song into a variety show.
The teaser video for the special web variety show ‘Thumb City’, which is raising expectations through the collaboration between ILLIT (Yunah, Minju, Moka, Wonhee, Iroha) and TEO, was released on the official YouTube channel ‘TEO Teo’ on the 10th.
In the released video, ILLIT members directly step forward to arrest so-called ‘guilty humans’βpeople who make hearts flutter with excessive kindness and warmth. The sight of members blowing whistles and roaming around the city foreshadowed a thrilling chase and fantastic variety entertainment skills, raising fans’ anticipation.
Consisting of two episodes, ‘Thumb City’ is a reality variety show inspired by the theme of ‘Will Arrest You’, the title track of ILLIT’s 5th mini-album ‘BREAK EVEN’. The members directly apprehend suspects who made others misunderstand through habitual kindness and engage in fierce debates over guilt and innocence. Eyewitness accounts of the search operations unfolding across Seoul during filming spread in real-time online, generating buzz early on.
In particular, the unique musical sensibility of global trendsetter ILLIT and the fresh planning and detailed directing of producer Kim Tae-ho’s TEO division are expected to unfold the album’s storytelling in a more three-dimensional and colorful way.
Previously, ILLIT has been continuing a unique promotional streak by releasing a series of hits, including a public service ad parody wittily incorporating the message of ‘Will Arrest You’, their own content ‘Arrest Debate’ exploring the boundary between goodwill and affection with profiler Kwon Il-yong, and TikTok ‘Kindness Type That Causes Misunderstanding’ challenge filters.
Meanwhile, following their entry at No. 6 on the US Billboard main album chart ‘Billboard 200’ with their 5th mini-album ‘BREAK EVEN’, ILLIT swept the No. 1 spots on the ‘Top Album Sales’ and ‘World Albums’ charts. The title track ‘Will Arrest You’ has also entered the ‘Bubbling Under Hot 100’, proving their strong presence in the global music market.
The special web variety show ‘Thumb City’, presented by ILLIT and TEO, will be released to global fans through YouTube on the 12th and 14th.
