Group IVE is generating massive buzz with the challenge for their new song ‘Looks Can Kill’.
After officially releasing their new mini-album ‘Looks Can Kill’ on the 26th and kicking off their comeback activities, IVE proved their high popularity by surpassing 100 million cumulative views across challenge videos posted on official social media channels, including the global content platform TikTok.
Notably, Ahn Yu-jin drew attention by creating an optical illusion effect with fast choreography transitions reminiscent of the X-Men character Quicksilver. In addition, the ‘Gini-Wuriget-eo’ meme derived from the lyrics “Would it be us for nothing” and the ‘Gungsit-Gungsit part’ featuring cute movements are sparking repeat views and spreading through word-of-mouth.
The challenge relay featuring a star-studded artist lineup is also drawing keen interest. The point choreography ‘Sniper Dance’ challenge was joined by actor Lee Sang-yi, MEOVV Gawon, IDID Jang Yong-hoon and Kim Min-jae, &TEAM Eui-ju, AEN Haru and Kaira, NCT Jeno and Jaemin, izna Bang Ji-min, CRAVITY Hyeongjun, KiiiKiii Lee Sol, Ha-eum, and Kiya, KickFlip Gye-hun, TUIDE Saki and Sea, PLAVE Yejun, Hearts2Hearts Ji-eun and Eina, singer Lee Young-ji, dancers Shimizu, Jamie, and In-gyu, and creator Seunghunss.
The ‘eyebeam’ version, which offers a charm different from the dance, featured ONEW, ALLDAY PROJECT Youngseo, and broadcasters Yoo Byung-jae, Jun Hyun-moo, Joo Woo-jae, Heo Kyung-hwan, Japanese musician BE:FIRST Junon and Ikura, and CUTIE STREET Kanako Itakura, who humorously digested the hero concept with their unique gazes and expressions.
The vocal challenge, which newly interpreted the chorus, saw participation from Glen Check, 10CM, N.Flying Yoo Hoe-seung, WOODZ, george, and Hanroro. They added unique tones, refreshing high notes, and arrangements different from the original song, delivering the fun of enjoying a single track in diverse ways.
Bolstered by this challenge craze, TikTok has set up a ‘Search Hub’ where searching for ‘IVE’ allows users to check various contents of the new song ‘Looks Can Kill’, such as dance and vocals, in one place, helping fans enjoy the new release from multiple angles.
Meanwhile, IVE, who released their new mini-album ‘Looks Can Kill’ on the 26th, is continuing their active streak by showcasing music broadcast stages and diverse contents with the title track of the same name.
