Singer-songwriter Jukjae has showcased a retro visual aesthetic and a delightful sense of humor through the music video for his new song ‘Even If You’re Wrong’.
Jukjae released his new single ‘Even If You’re Wrong’ on the 27th and unveiled the music video for the title track of the same name. By combining live-action footage with 2D animation, he visually brought the lyrics to life, adding a sense of viewing pleasure to the listening experience.
The music video begins with Jukjae playing the recorder in front of a yellow background. This is followed by the appearance of the phrase ‘Intermission,’ reminiscent of a karaoke screen, and 2D animation depicting various spaces such as a home, a stage, and a road. Jukjae’s appearance blends naturally into the animated spaces, completing a visual aesthetic that stimulates analog sentiment.
Subtle choreography performed by Jukjae in accordance with the lyrics also catches the eye. Delivering simple movements to lines such as “It’s okay even if you are old-fashioned” and “You know, I like you even with an anxious appearance,” he friendly conveys the message of the song. In particular, various shapes appearing in the lyrics, such as circles, triangles, rhombuses, and rectangles, were utilized in the video to intuitively express the meaning of the words.
In the latter half of the video, the phrase ‘MV inspired by. Square’s Dream’ appears, drawing attention. It serves as a witty device reminiscent of a familiar song, revealing that the video was produced with inspiration from the original music video for ‘Square’s Dream.’ The retro atmosphere and witty direction harmonize to further highlight Jukjae’s new attempt.
Ahead of this comeback, Jukjae raised expectations by sequentially releasing contents with a different vibe than before, ranging from teaser videos utilizing the recorder to vintage nerd-guy concept photos. Through the new music video, he pursued not only musical changes but also visual transformations by presenting a unique composition combining live-action and animation.
Attention is also focused on the appearance Jukjae, who has mainly communicated with audiences through concerts and live stages, will show on music broadcasts. Jukjae is scheduled to appear on KBS 2TV’s ‘Music Bank’ on the 30th to perform his first music broadcast stage for ‘Even If You’re Wrong’.
