A new online food distribution platform has launched, allowing consumers in the US to enjoy excellent Korean foods at reasonable prices. The Korean food specialized online shopping mall K-Mannam has officially opened, beginning active sales and distribution expansion targeting Korean-American consumers.
The defining feature of K-Mannam is its direct distribution structure, which sources and imports high-quality food products directly from South Korea to connect them with US consumers. By cutting out complex middleman distribution stages, the platform secures product quality and price competitiveness, aiming to ease the shopping cart burden for consumers during this era of high inflation.
The range of available items is diverse. It broadly showcases Korean foodstuffs such as red pepper powder, seafood, salted seafood, soup and stew bases, various side dishes and pickled vegetables, convenience foods, health supplements, kimchi, and sauces. Moving beyond a simple online shopping mall, it aims to serve as a distribution platform that introduces specialty foods from various regions in South Korea as well as products from outstanding small and medium-sized manufacturers to the US market.
Through the Korea Fisheries Association promotional exhibition, a variety of Korean processed seafood products are also being intensively introduced. Key items include low-salt white pollack roe and octopus jeotgal from Cheonghaedam, seafood products from Dasimam Jeonbok Susan, Yongdae-ri driedHwangtae (pollack), and Ilmi soy sauce marinated crab, representing the culinary culture of Korea.
Shin Sang-gon, a consultant in charge of K-Mannam’s business planning and marketing, prepared this platform based on his experience over the past 10 years visiting various regions in South Korea to discover excellent foods and introduce them to the US market. Through experiences gained across various distribution fields including offline stores, events, business-to-business transactions, and e-commerce, he confirmed the importance of reasonable pricing and a convenient purchasing environment.
Consultant Shin stated, "There are many great foods in Korea that possess quality and competitiveness but are not yet sufficiently known to US consumers. Our goal for K-Mannam is to directly discover these products and streamline the distribution process so consumers can purchase top-tier Korean foods at reasonable prices."
Purchasing convenience has also been enhanced. The online shopping mall supports both Korean and English, allowing users to check delivery conditions simply by entering their local zip code. Additionally, a local platform in La Habra has been established for Southern California consumers, connecting online and region-based distribution.
To celebrate its grand opening, the platform is running new member benefits, promotions, and review reward benefits. Consultant Shin emphasized, "Connecting great Korean products to US consumers holds a meaning beyond simple product sales. We will create a win-win distribution platform where producers secure new markets and consumers purchase quality products at reasonable prices."
A variety of Korean foods, including products from the Korea Fisheries Association promotional exhibition, can be found on the official online shopping mall.
