Jyp Entertainment artist headquarters SQU4D’s first boy group oftheblue is surprising fans by releasing their pre-debut track ‘Balloon Man’ at 6 p.m. today (the 11th) ahead of their official 2027 debut.
SQU4D Unveils Teaser and Performance Video
At midnight on the 11th, SQU4D posted a video lasting about 1 minute and 45 seconds on their official SNS channels. The footage captures boys with partially covered faces walking freely through urban and natural settings, serving as both a teaser for ‘Balloon Man’ and a performance video showcasing the group’s future direction. It marks the first time parts of the veiled members’ visuals have been revealed, instantly drawing attention.
Self-Composed Track and Unique Promotion Strategy
Having received favorable reviews after instrumental versions were uploaded to the promotion website on the 6th, ‘Balloon Man’ captures a chill, weightless atmosphere reminiscent of lying on a cloud at the end of an exhausting day. Notably, the members directly participated in writing and composing the song, proudly displaying their musical capabilities. Introducing their first self-composed track, they shared, “It’s a song that holds our color, blue, the most. It feels like flying. You can look forward to it,” signaling the active rise of a ‘special rookie.’
True to their team name derived from ‘out of the blue,’ meaning an unexpected moment or discovery, oftheblue is stimulating curiosity through unorthodox promotions. Previously, SQU4D generated high pre-order sales for NMIXX’s debut single ‘AD MARE’ using minimal information highlighting them simply as ‘JYP’s new girl group debut single limited edition,’ propelling them into K-pop stardom. Now, introducing their first boy group in about 5 years, they are steadily laying the groundwork for their 2027 debut through confident and groundbreaking promotions.
