OVUS has defied traditional debut formulas by releasing their first music film, ‘BLUE ROSE’, capturing intense cinematic aesthetics.
OVUS unveiled ‘BLUE ROSE’ through their official YouTube channel at 12 PM on the 7th. Ahead of their full studio album release in January 2027, the group is embarking on an unprecedented debut project. Instead of a traditional title track, they will sequentially release 10 b-side tracks and 10 corresponding music films every Saturday.
The music film begins with an intro montage introducing the individual narratives of the four members. It sensuously captures KD, Hae Seong, Lynn, and Jeon Seo delivering performances in distinct spaces while wandering separately.
This first project holds great significance as a prologue that depicts four youths connecting through a single voice while dropping foreshadowing clues for the remaining nine stories yet to come.
Director Shin Hee-won, renowned for directing NewJeans’ ‘Attention’ and SHINee’s ‘View’, took the megaphone for this project. Meanwhile, CiELO CEO Kim Ji-hyunβwho has participated in music production and group creation for Kim Jae-joong and Apinkβserved as the executive producer for the 1st full-length album.
Meanwhile, OVUS will officially kick off their debut promotions with the release of their first full-length album in January 2027.
