SEVENTEEN is transforming Los Angeles into an extended concert space through a new partnership with Airbnb, HYBE, and PLEDIS Entertainment, leading up to their October 16โ17 BMO Stadium shows. The program, part of HYBEโs THE CITY project, brings fan experiences beyond the arena and into the city itself.
Fans will be able to book Airbnb Originals starting September 24 at 6:00 p.m. PT, with prices ranging from $50โ$180. Offerings include a dance workshop with choreographer Alexa (Lex) Woo, a styling session with Jessica Song of Ssooniestyle, and a Koreatown welcome party hosted by rapper Dumbfoundead with DJ HOWMINI.
The celebrations stretch across Los Angeles with a Santa Monica Pier lighting show (Oct. 15โ17), a free Singalong Party at Universal CityWalk (Oct. 14), and pop-up shops in Koreatown (Oct. 4โNov. 16) and at ComplexLA (Oct. 11โ13). Banners and displays around BMO Stadium and LAX will further extend the concert atmosphere across the city.
Local businesses are also joining in. Restaurants and dessert shops including Baekjeong, Ahgassi Gopchang, Itโs Boba Time, and Wanderlust Creamery will feature SEVENTEEN-themed items during the tour period, linking the global K-pop group with Los Angeles neighborhoods and especially Koreatown.
The Los Angeles events follow SEVENTEENโs anniversary collaboration with Airbnb in Seoul earlier this year and preview similar programs set for Tokyo in December. Since their debut in 2015, the 13-member group has built a reputation as one of K-popโs top touring acts, topping Billboardโs 2025 midyear Boxscore as the highest-grossing K-pop tour.
