Who needs to hire top-tier models when the CEO looks this good? Ageless screen queen Song Ji Hyo just proved that if you want something done right—and beautifully—you might as well do it yourself.
Fans are rubbing their eyes in disbelief after the Running Man star personally stepped up to model for her very own Song Ji Hyo underwear brand. On the company’s official social media channels, a stunning new campaign features the actress rocking various undergarments with absolute confidence, radiating health, fitness, and an undeniably vibrant aura.
Defying Time at 48
What has everyone talking isn’t just the sleek designs, but the absolute jaw-dropping visuals of the boss herself. At 48 years old, Song Ji Hyo is flexing a toned, sculpted physique that easily rivals anyone in their twenties. The comments sections are flooded with fans praising her natural, athletic beauty, proving that age is truly nothing but a number when it comes to staying fit and fabulous.
The Real Reason Behind Her Modeling Debut
While the photos look like a high-fashion editorial, the actress’s motivation for modeling for the Song Ji Hyo underwear brand is hilariously down-to-earth.
During a recent appearance on a popular YouTube variety show, she was asked about the biggest hurdle of running her own business. True to her famously candid and witty personality, she didn’t hesitate to give a brutally honest, one-word answer: “Money.”
She followed it up with a playful, desperate plea to the viewers: “Please, buy a lot of them!” Talk about cutting down on marketing costs! By saving on expensive model fees and using her own star power, CEO Song is showing some serious business savvy—while giving her customers the ultimate fitness inspiration.
