The Claws Are Out: How to Snag the New Starbucks Pink Bearista Cup
If you thought the chaos surrounding the Stanley cup craze was intense, brace your wallets. Starbucks is officially reviving its most aggressive viral merchandise sensation for a summer sequel. Say hello to the Starbucks Pink Bearista Cup, a new, limited-edition glass cold cup inspired by the chain’s famous Pink Drink lineup.
The internet-famous bear is trading its winter gear for a trendy white baseball cap and a strawberry-themed straw topper. When the first iteration dropped in the winter, it triggered absolute consumer pandemonium—instantly selling out and flooding resale markets at eye-watering markups. To prevent total storefront anarchy this time, Starbucks is implementing a strict two-item limit per customer.
The Secret Strategy to Skip the Lines
Mark your calendars, because timing is everything if you want to beat the resellers. Starbucks is staggering the launch to reward its most loyal fans:
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July 9 (Early Access): Available exclusively online via the new Starbucks Shop for Starbucks Reserve Members.
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July 13 (General Release): Hitting select U.S. brick-and-mortar stores, strictly while supplies last.
S’mores, Matcha, and Energy Drinks: The Limited-Time Summer Menu
The merch isn’t the only thing getting a refresh. Starbucks is unleashing a massive wave of nostalgic and high-energy drinks to keep you caffeinated through the July heat.
The crown jewel of the new menu is the highly anticipated S’mores Cold Brew with Marshmallow Cold Foam, launching June 30 for Rewards Members and July 1 for everyone else. It will share the spotlight with the triumphant return of the legendary S’mores Frappuccino.
If chocolate and marshmallow aren’t your vibe, a vibrant trio of Blended Energy Refreshers (featuring Mango Dragonfruit Lemonade and Mango Strawberry Lemonade) alongside a Frozen Matcha Lemonade will debut on July 14.
Whether you’re camping outside a store for the Starbucks Pink Bearista Cup or just driving through for a marshmallow foam fix, this summer lineup is guaranteed to dominate your social media feeds. Get your app ready—the countdown to July 9 is officially on.
