Singer Sung Si-kyung is actively communicating with the public through a wide range of activities, spanning music, YouTube content, and his own alcoholic beverage brand.
On the YouTube content ‘Sung Si-kyung’s Meeting You’, released on the 13th, a special meeting between Sung Si-kyung and Tom Cruise took place. Sung Si-kyung conducted the interview in English, discussing various topics such as passion for acting and works, the driving force behind continuous new challenges, and sincere feelings for fans. He drew attention with his stable hosting skills, listening closely to the other person and naturally leading the conversation.
In particular, Sung Si-kyung added meaning by gifting Tom Cruise his homemade ‘Kyung Takju’ and ‘Moon Glass’, which contains Korean beauty. The glass was engraved with Tom Cruise’s name for extra specialness, and he explained that the gift was prepared so that Tom Cruise, who usually does not drink alcohol, could share it with his staff. Sung Si-kyung revealed that he tasted and researched over 100 times during the process of developing ‘Kyung Takju’, showing extraordinary affection for the product. In response, Tom Cruise looked at the glass, admired it as “beautiful,” and expressed his gratitude, creating a warm atmosphere.
The next day, on the 14th, Sung Si-kyung met his fans through a YouTube live broadcast. In a comfortable atmosphere, he shared his impressions of finishing his Japan concert, updated fans on his recent activities, and answered their questions. He also revealed behind-the-scenes stories from his interview with Tom Cruise. He shared that Tom Cruise’s sincere attitude toward others was impressive, and that he was able to form a bond as a fellow artist while talking about acting and singing. Along with this, he communicated with fans on various topics such as a national tour and future live broadcast plans, showing his friendly charm.
During the broadcast, methods of enjoying ‘Kyung Soju’ from the alcoholic beverage brand Kyung, which Sung Si-kyung directly participated in, with food were also introduced. Sung Si-kyung recommended a combination with greasy Chinese dishes by pairing ‘Kyung Soju’ with tangsuyuk and dongpo pork. He garnered interest by sharing his own drinking pairing know-how, explaining the clean taste that harmonizes with the richness of the food.
‘Kyung Soju 51-Degree’, introduced last September, is a distilled soju that Sung Si-kyung directly participated in developing. It uses 100% domestic rice and went through two atmospheric distillation processes, with an alcohol content of 51 degrees. It features the natural aroma and sweet taste of rice, with a clean finish. Having previously challenged the liquor market through ‘Kyung Takju’, Sung Si-kyung is continuing his interest in the brand by introducing new products and directly explaining their characteristics and ways to enjoy them through content.
Sung Si-kyung, who has shared his tastes and experiences regarding food through various contents such as ‘What to Eat’ and ‘Sung Si-kyung Recipe’, is expressing his own color by expanding this into the liquor brand Kyung. Rather than simply presenting products, he weaves tasting and enjoying methods directly into content, broadening his touchpoints with consumers.
