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the korea daily
Monday, April 27, 2026
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Korean American consumers
Business
“Because It’s Korean”: The Truth Behind Brand Loyalty
Dec 26, 2025 11:32 AM PST
A satisfaction rate of 84 percent and a repurchase intention of 88 percent. These are the results of the 2025 Korean Car Preference Survey. On...
Business
Complaints on Korean Automaker Focus on Frequent Breakdowns, Survey Finds
Dec 22, 2025 1:58 PM PST
Frequent breakdowns, inconvenient after-sales service, and weak resale value remain the top Korean car quality complaints among Korean Americans, according to a recent consumer...
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