TikTok Live Is the New Celebrity Stage as More Korean Stars Join the Trend

TikTok Live is quickly becoming the newest hotspot for Korean celebrities looking to connect with fans. From former K-pop idols to veteran actors, an increasing number of stars are embracing livestreaming to engage audiences in real time, fueling speculation about lucrative earnings while opening up a new chapter in fan communication.

Former LABOUM member Yulhee, actors Lee Dong Gun, Sung Hoon, and Han Chae Young are among the latest celebrities to launch TikTok Live broadcasts, joining a growing trend that is reshaping how Korean entertainers interact with both domestic and international fans.

Yulhee, Han Chae Young, and Sung Hoon Embrace TikTok Live

Former LABOUM member Yulhee recently began hosting regular TikTok Live sessions, telling viewers she goes live almost every day when she doesn’t have work commitments.

During one broadcast, Yulhee entertained fans with playful makeup looks, answered questions, and spent nearly five hours chatting with viewers. When one commenter jokingly compared her stream to that of a female internet broadcaster, she laughed it off by saying, “You’re watching one now—it’s just a matter of nuance.”

She also participated in TikTok’s live match feature, where creators receive virtual gifts from viewers while interacting with other streamers. Throughout the lengthy broadcast, Yulhee answered fan questions, joked about her dating life, and maintained an upbeat atmosphere.

Veteran actress Han Chae Young has also joined TikTok Live, recently opening her official account and spending nearly five hours interacting with fans during her debut stream.

Actor Sung Hoon has likewise expanded his online presence through TikTok Live and short-form videos while continuing to operate his personal YouTube channel, where he shares behind-the-scenes content and everyday moments.

Lee Dong Gun Turns to TikTok Live After Closing Jeju Cafe

Actor Lee Dong Gun has also entered the growing TikTok Live scene following the closure of his café in Jeju.

Explaining his decision, Lee said the platform provides an opportunity to communicate with fans not only in Korea but around the world in real time.

He also encouraged viewers to join his official fan club and revealed that he is preparing to launch a new business in Seoul, offering fans a glimpse into his upcoming plans.

As more Korean celebrities seek direct engagement with audiences, TikTok Live has emerged as a valuable platform that goes beyond traditional television appearances or social media posts.

How Much Can TikTok Live Creators Really Earn?

The rapid rise of TikTok Live has also sparked widespread curiosity about how much creators can actually make through virtual gifts and fan support.

Former Click-B member Kim Sang Hyuk recently discussed the platform’s earning potential on YouTube, claiming that top-performing creators can earn several million Korean won in a single day through livestream donations.

However, not every viral income claim is accurate.

Recent online rumors suggesting actor Park Si Hoo earns 500 million won (approximately $360,000) per month from TikTok Live were firmly denied by his agency.

According to the actor’s representatives, the reported figure is “completely unrealistic,” noting that platform commissions and taxes significantly reduce earnings. They emphasized that Park’s broadcasts are primarily intended to communicate with overseas fans rather than maximize profits.

TikTok Live Is Becoming a New Stage for Korean Celebrities

As livestreaming continues to grow worldwide, TikTok Live is evolving into more than just another social media feature—it’s becoming an important promotional platform for entertainers.

For celebrities like Yulhee, Lee Dong Gun, Han Chae Young, and Sung Hoon, livestreaming offers an opportunity to build stronger relationships with fans through direct, unscripted conversations that traditional media rarely provides.

While speculation over massive livestream earnings continues to circulate online, many stars say their primary motivation is expanding fan engagement rather than chasing viral income.

With more entertainers joining the platform each month, TikTok Live is rapidly establishing itself as one of the newest stages in Korea’s entertainment industry, where real-time interaction is becoming just as valuable as television appearances.