The drama To You Dive is garnering immense global popularity, drawing significant attention to the roles of Amuse Entertainment and Dexter Pictures, which participated in its planning and production.
Global Success and Multi-Genre Appeal
Co-produced by Amuse Entertainment, the Korean subsidiary of Japanese comprehensive entertainment company Amuse, alongside Dexter Pictures, the Disney+ and Channel A series To You Dive is maintaining a hot global response as its episodes continue to air.
To You Dive is a first-love rescue romance where twin siblings Yoon Ha-na and Yoon Ha-ru discover they can travel back to the past using an old camcorder, racing through time to save Jeong Woo-jae. Combining diverse romance codes such as time-slips, body-swapping, salvation, and pure devotion, the story is capturing the hearts of global viewers.
Dominating Worldwide Streaming Charts
As To You Dive achieves outstanding results and generates intense interest in the global market, Rakuten Viki data reveals that in its first week of release, it ranked No. 1 in weekly viewership across the Americas, Europe, the Middle East, and India, while entering at No. 2 in Oceania and Southeast Asia. Furthermore, it claimed the No. 1 spot in viewership across 109 countries, including major nations such as Brazil, France, the United Kingdom, India, the United Arab Emirates, and Thailand.
In particular, on Disney+, which handles streaming in South Korea and Japan, To You Dive ranked high to prove its exceptional popularity. According to global OTT viewership ranking site FlixPatrol, during its first week of release, it peaked at No. 1 in the Japanese TV show category and No. 2 in the Korean TV show category.
Strategic Japanese Market Promotion
Amuse Entertainment, which participated in the production of To You Dive, is creating effective synergy across multiple fields including promotion and marketing, backed by a deep understanding of the Japanese market. Curiosity continues to grow regarding the future activities and achievements of Amuse Entertainment.
