In October of last year, a massive 100-ton, 125-meter-long waste mass was discovered in a sewer pipe in London, UK. It was a ‘fatberg,’ formed when flushable wet wipes were discarded into toilets and congealed with grease like a rock. Thames Water, the British water utility company, took over a month just to clear it out.
To replace wet wipes, which are considered the main culprit behind fatbergs, a new product category has emerged overseas: Toilet Paper Gel. Applied to dry toilet tissue before wiping, it offers a fresh, water-rinsed sensation while on the go.
Many have experienced the lingering discomfort of wiping multiple times with dry paper after using the restroom. While bidets are common at home, they aren’t always accessible when traveling, and wet wipes pose disposal dilemmas. Toilet Paper Gel addresses these daily hygiene pain points. South Korean hygiene brand ‘Lulupitch’ launched a 55mL portable ‘water gel bidet’ last October, introducing a fresh alternative to traditional tissue, bidets, and wet wipes.
