TUIDE Echo — HYBE Rookie Girl Group Surprises Fans with Follow-up Promotions

TUIDE Echo
[Photo] OSEN DB.

TUIDE Echo is set to take over music shows as the HYBE rookie girl group surprises fans with follow-up promotional activities.

HYBE’s rookie girl group TUIDE (Seohee, Seoyeon, Elena, Jia, Saki, Seeah, Lee Hanee) will kick off their performances for the b-side track ‘Echo’ from their 1st mini-album ‘TUNE & PLAY’ starting on Mnet’s ‘M Countdown’ on the 8th, followed by KBS2’s ‘Music Bank’ on the 9th, MBC’s ‘Show! Music Core’ on the 10th, and SBS’s ‘Inkigayo’ on the 11th.

This promotional activity is a special gift prepared by TUIDE for fans who have sent warm love and affection following their recent successful promotions with the title track ‘SUN KISS’. In particular, ‘Echo’ received enthusiastic reviews from fans when its performance was first revealed through the pre-debut ‘TUIDE EXCLUSIVE PREVIEW ‘PLAYGROUND”, and requests for an official music show stage have continued steadily.

‘Echo’ is a song that expresses the situation of falling deeper and deeper in love with someone using deep house and uptempo classic house genres. It features witty lyrics that compare situations crossing in different directions to a unilaterally repeating echo phenomenon, and likens the desire for mutual feelings to connect to a three-dimensional stereo sound.

Notably, TUIDE has consistently showcased the musical color contained in ‘TUNE & PLAY’ through their ‘SUN KISS’ promotions and various stages and content. Having imprinted their unique team colors with vocals where the charms of the seven members harmonize and performances that simultaneously capture leisure and energy, attention is focused on the other charms they will showcase through ‘Echo’.

It is also noteworthy that they are achieving remarkable results in the global music market with their debut album. TUIDE ranked 1st on the US Billboard ‘Emerging Artists’ chart (as of September 26), and their 1st mini-album ‘TUNE & PLAY’ has also spent three consecutive weeks on sub-charts including the ‘World Albums’ chart.

Their upward trend is continuing domestically as well. ‘SUN KISS’ recorded 1st place on the Apple Music ‘Today’s Top 100: South Korea’ chart for 18 consecutive days (September 14–October 1), and all tracks included in the album entered major music charts, revealing a presence unlike typical rookies.