OSEN DB.TWS Dominates the Advertising World
K-pop sensation TWS is proving their undeniable ‘K-Pop powerhouse’ status by continuously receiving love calls from the advertising industry. According to Pledis Entertainment, TWS members Shinyu, Dohoon, Youngjae, Hanjin, Jihoon, and Kyungmin have been selected as the first-ever domestic brand ambassadors for the popular chocolate bar Twix. Twix highlighted the group’s fresh charms and tight-knit chemistry as the core reasons for their selection.
Expanding Global Partnerships and Trendsetter Status
Beyond confectionary brands, TWS is solidifying its position as a ultimate trendsetter in South Korea. The group recently became the official ambassador for hair brand Roobliss and skincare line BeginS by JUNGSAEMMOOL. Members Shinyu and Dohoon were also chosen as the faces of Jim Beam. From luxury houses like Celine to casual wear, beauty, and food and beverage brands, TWS maintains an active portfolio of commercial modeling. Their bright, youthful, and relatable energy continues to win over the public.
Chart Success with ‘SODA SODA’ and Japan Tour
In addition to their commercial success, TWS is dominating music charts. Following the release of their second Japanese single ‘SODA SODA’, which broke their personal first-week sales record with over 225,853 copies, the group is holding their 2026 TWS TOUR ’24/7:FOR’ IN JAPAN, visiting cities like Fukuoka, Kobe, and Yokohama. Furthermore, TWS is set to perform the Korean version of ‘SODA SODA’ on Mnet’s ‘M Countdown’, delivering an exciting performance for their global fandom, 42.
