LG Electronics collabs with girl group NewJeans on limited-edition laptop

The product page for the limited-edition LG gram laptop, made in collaboration with girl group NewJeans. [SCREEN CAPTURE]
The product page for the limited-edition LG gram laptop, made in collaboration with girl group NewJeans. [SCREEN CAPTURE]

LG Electronics unveiled a limited-edition laptop in collaboration with girl group NewJeans on Wednesday.

The LG Gram Style NewJeans Limited Edition Big Bunny, named after the group’s mascot, is a special edition of LGโ€™s 2023 Gram series.

The collaboration features two exclusive laptop cover designs, both of which showcase the group’s iconic mascot named Bunny.

The laptop comes with accessories that all feature limited-edition designs inspired by NewJeans and its concepts. They include a Bunny-themed product box, laptop pouch, cable strap, mouse and mousepad, as well as stickers, posters, wallpapers and program icons.

LG will also host a NewJeans meet-and-greet event, however the date has not yet been released. A total of 30 people will be invited to the event, including some lucky winners who purchased the limited edition laptop.

BY CHO YONG-JUN [cho.yongjun1@joongang.co.kr]