BOYNEXTDOOR ANIMAL is taking over global short-form platforms with explosive popularity following its official release.
BOYNEXTDOOR ANIMAL Dominates TikTok and Instagram Reels
Released on the 28th of last month, the title track ‘ANIMAL’ from their 1st studio repackage album ‘HOME: DELUXE’ surpassed 17,000 audio-utilization videos on TikTok as of 8 AM on the 1st. This averages out to about 5 pieces of content created every minute since its release. At the same time, the track ranked 20th on Instagram’s Reels Rising Audio chart, proving its massive viral impact.
The choreography, co-created by member Riwoo, humorously mimics animal movements to capture viewers’ interest. Challenge participation from fellow artists such as ENHYPEN’s Sunoo, TWS’s Jihoon and Kyungmin, Evan, &TEAM’s Harua, and choreographer Kany has been active. Furthermore, the ‘ANIMAL’ choreography practice video released on YouTube on the 30th received high praise for its large-scale synchronized group dance with dancers and dynamic tempo control in the chorus. The group kicked off their full-scale music broadcast activities starting with Mnet’s ‘M Countdown’ on the 1st.
Global Chart Performance and Upcoming Activities
Expressing an unstoppable, driving mindset, ‘ANIMAL’ is also cruising smoothly on major music charts. It ranked 11th on Japan’s Line Music ‘Song Top 100’ and 10th on the ‘New Song Top 100’ for the 30th, and successfully entered iTunes ‘Top Songs’ charts in 8 countries and regions as of the 1st. The new album also ranked 2nd on South Korea’s Apple Music and charted on ‘Top Albums’ in 14 countries and regions worldwide.
Meanwhile, BOYNEXTDOOR plans to meet fans through various programs, including music broadcasts, the radio show ‘Park So-hyun’s Love Game’, the podcast ‘STAN:A’ content ‘DAMN!BULANCE’, and the web variety show ‘Matchuntaskani’.
