Girl group BABYMONSTER is heightening anticipation for their upcoming comeback with ‘DESERVE’ by continuously racking up hundreds of millions of views on YouTube.
‘WE GO UP’ Reaches 200 Million Views
According to YG Entertainment on the 20th, the exclusive performance video for BABYMONSTER’s 2nd mini-album title track ‘WE GO UP’ surpassed 200 million views on YouTube around 11:36 p.m. the previous day. This milestone was achieved approximately one year after its release in October of last year.
The video has received immense love from global fans due to its unique and grand scale production, featuring the members’ overwhelming charisma alongside a giant helicopter on a runway and a large-scale mega-crew choreography.
Explosive Popularity of Performance Videos
With this achievement, BABYMONSTER now has 11 videos exceeding 200 million views out of their 18 total 100-million-view content pieces. As their 4th choreography video to hit the 200-million mark following ‘LIKE THAT’, ‘SHEESH’, and ‘DRIP’, it proves the explosive popularity of their performance videos, which rival official music videos.
Furthermore, aligned with the news of their new song ‘DESERVE’, viewership for their existing tracks has accelerated. Over the past week, a total of three videos—including the 3rd mini-album title track ‘CHOOM’ and b-side track ‘I LIKE IT’, alongside this performance video—have crossed the 100-million-view threshold, reflecting high expectations from fans for their new musical direction.
Ongoing World Tour and Upcoming Release
Meanwhile, BABYMONSTER is successfully carrying out their second world tour, ‘2026-27 BABYMONSTER WORLD TOUR [CHOOM]’, spanning 31 shows across 18 cities on 5 continents. They will further accelerate their global momentum by releasing their new song ‘DESERVE’, filled with explosive vocals and emotion, at 1 p.m. on the 23rd.
