Group BTS V has proven his status as a global fashion icon by generating approximately 5.2 billion won ($3.8 million) in media value during Paris Fashion Week. He demonstrated unmatched influence by bringing massive promotional effects to the brand even without attending the event in person.
Recently, global influencer marketing analytics platform Lefty released a report analyzing the Earned Media Value (EMV) generated during the 2027 S/S Paris Fashion Week. Media value is an indicator that converts brand exposure effects generated through social media content into advertising costs from September 28 to October 7. In the fashion industry, it is utilized as a major benchmark to gauge the influence of brands and figures.
According to the report, V generated $3.8 million (approx. 5.2 billion KRW) in media value related to Celine, where he serves as an ambassador. This accounts for about 23% of Celine’s total media value of $17 million (approx. 229 billion KRW) recorded during this Paris Fashion Week. He recorded the highest figure among all related influencers.
Notably, V drew attention as he achieved this remarkable performance despite not attending Celine’s 2027 S/S women’s collection show held in Paris on the 3rd (local time). By driving significant buzz and brand exposure centered around social media without showing up directly, he once again engraved his presence as a global star.
Previously, V drew hot attention by attending Celine’s 2027 S/S menswear collection show held last June. At the time, fashion media Vogue France highlighted the enthusiasm of fans poured out upon V’s appearance as a ‘phenomenon.’ They also cited data from social media analytics platform Talkwalker, reporting that more than 7.5 million social media interactions and over 2.2 million mentions were generated within just two hours of the event’s start.
V’s influence, which continuously stands at the center of attention regardless of his attendance at fashion week venues, is leading to noteworthy indicators in the global fashion scene. As an ambassador, he not only elevates the brand’s presence but also exerts powerful ripple effects online, solidifying his position as a fashion icon.
Meanwhile, BTS, the group V belongs to, is continuing their world tour ‘BTS WORLD TOUR ‘ARIRANG” in South America. After holding concerts in Santiago, Chile on the 14th and 16-17th, they plan to visit Buenos Aires, Argentina and SΓ£o Paulo, Brazil to meet local fans.
