The Korean menswear brand MAN ON THE BOON has officially entered the North American market by launching in Los Angeles at the high-end concept boutique ‘Just One Eye’.
LA Launch and Fall-Winter Collection
Shinsegae International announced on the 20th that MAN ON THE BOON is presenting over 40 styles of its fall and winter collection. The lineup features cashmere and alpaca knitwear and leather outerwear, all themed around Korea’s serene ‘winter sea’.
North American Retail Expansion
Following its successful entry into the LA boutique, MAN ON THE BOON plans to further expand its retail presence across North America. The brand is scheduled to launch in New York’s luxury department store ‘Bergdorf Goodman’ and Canada’s premier department store ‘Holt Renfrew’ in the upcoming spring and summer season.
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Read this article in Korean:
미주중앙일보(The Korea Daily) 원문 보기
