Group LE SSERAFIM has solidified its global influence by receiving consecutive spotlights from major European media outlets, including the UK’s BBC and France’s public broadcaster France 5.
On the 20th (local time), UK’s BBC News released an interview with LE SSERAFIM (Kim Chaewon, Sakura, Huh Yunjin, Kazuha, and Hong Eunchae) through its official YouTube channel. This drew significant meaning as a major British public broadcasting news outlet focused on the group’s activities and musical growth.
BBC News introduced LE SSERAFIM as one of the representative girl groups of their generation, shedding light on their journey since their debut in 2022. During the interview, the five members expressed their expectations and aspirations for their European tour while sharing the sincere process of understanding each other and growing into a single team.
The members revealed that they have spent time together since their debut trying to understand and acknowledge each other’s differences. They explained that laughing together and building various memories through the tour deepened the bond among the members, drawing attention to the time they spent understanding and aligning with one another behind their solid onstage teamwork.
LE SSERAFIM also appeared on the popular talk show ‘C à Vous’ on French public broadcaster France 5 on the 22nd. As a program that extensively covers politics, society, and culture, this appearance served as an opportunity to introduce LE SSERAFIM’s music and charm to the local general public.
On this day, the host introduced LE SSERAFIM as the new queens of K-pop, highlighting their musical message emphasizing the individuality, talent, and confidence of the five members as the key to their success. In response, LE SSERAFIM expressed their affection for overseas fans, stating, ‘We are happy to deliver our music and message to many people. It is especially grateful and special to meet fans who love us from afar while going on a world tour.’
Local media attention went beyond broadcast interviews. Favorable reviews also poured in for the ‘2026 LE SSERAFIM TOUR ‘PUREFLOW’ IN UK & EUROPE,’ which kicked off at the O2 Arena in London on the 16th.
British music media outlet United By Pop praised LE SSERAFIM’s powerful choreography, stable vocal skills, and harmonious chemistry among the five members. In particular, they reviewed the performance as one where the heartfelt desire for all audience members to enjoy together was palpable, drawing attention not only to the onstage performance but also to LE SSERAFIM’s sincerity in communicating with the audience.
As such, LE SSERAFIM is raising awareness of their music and team growth process through major European broadcast interviews while receiving enthusiastic responses for their solid live performances and stage presence during local concerts. Expectations are growing for their continued activities in the European market as media spotlights and concert praises align.
Meanwhile, LE SSERAFIM will conclude their European tour at the Uber Arena in Berlin, Germany, on the 26th. Afterward, they plan to continue meeting global fans by kicking off their Asia tour at the Galaxy Arena in Macau on November 7-8.
